How To Make The Most Out Of Your Digital Menu Board

So you’ve made the plunge and decided to switch to a digital menu board in your drive-through,fast food restaurant,or coffee shop. What can you do to make sure that you’re using it to its greatest potential?

During your opening phases for preparation to implement digital menu boards,make sure to think about the full scope of your design and it should fit in seamlessly with your brand’s current design features and brand messaging. Don’t forget who you’re targeting!

1. Focus on pre-bundled combos or meals.Customers,whether in a drive-through or in line indoors,tend to get nervous when asked what they want to order. Devoting enough space to combo meals helps the customer make a decision fast,and can help you to up-sell products.

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2. Make it readable.Customers often report that either menu boards are too high up,or the writing on them is too small. Nothing’s more frustrating than not being able to see the menu when you’re hungry-except maybe spending money on digital signage only to have nobody read it. Place your menu board in a visible location,and make your font large enough to read,even for someone who just walked in without their glasses.

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3. Be smart with pictures.Our eyes are drawn to pictures,so make them count. Especially in food service,it’s important to have images of your products available-particularly the products you want to be selling more of. Want to sell more desserts? Combos? Drinks? Devote more pictures to them. Consumers will take notice.

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4. Change it up.With the rise of digital signage,menu boards are now more dynamic than ever before. Changes on electronic boards can be made much more quickly and at a lower cost than they can with traditional boards-take advantage of this opportunity,and devote some space to changeable options! Don’t change your whole display regularly or people will get confused,but leave some space to make use of your dynamic menu board: use it to showcase specials,promotions,or seasonal messages. (Know your Audience)Think about the placement of your digital menu board. Are visitors walking by quickly,on a staircase or waiting in a workplace? How will this affect your skill to promoting to them? Keep in mind what the most suitable font size will be for the conditions provided along with how quickly the text and items should move or scroll.

Many customers stop to look at the menu each time they come in. Putting time and thought into how your restaurant or drive-through menu board is organized really can make a difference!

The 4 Different Kinds Of Signs And Their Uses

Signs,signs,here are so many signs. Signs are mobile,stationary,big and small with millions of messages.

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Mobile signs

Mobile signs are on the go. These are often found on a moving object,such as a vehicle,camper,boat or trailer. Many sizes of mobile signs are available including car wraps and bummer stickers. Mobile signs are easy to read,which is vital since these are often on the move. Mobile ones might also include portable signs. These portable signs have a variety of sizes and are temporarily attached to surfaces and locations,such as lawns or put on stands located on sidewalks by store fronts. They are design to be easy to move which included being lightweight.

Stationary or permanent signs

Stationary signs are often considered permanent as well. These are often changeable,but they don’t have to be. Nevertheless,a stationary one remains located in a place permanently. A changeable sign could be plastic with small letters or plastic block letters used to change the message on it. Digital signs are also changeable by using a computer to input a new message as frequently as need. A sign that is not changeable is usually located in front of a business as identification feature. Information on these signs includes not only the business name and logo,but address and phone number for the business.

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Big signs

Bigsignsare more than billboards. Yes,billboards are the most widely known,but there are lesser known big signs as well. Inflatable signs are used for businesses and even for individual home parties and events,which are placed in the year. There is also air or sky dancing inflatable that are often seen on building tops. These items allow customers to notice the business. Often a message such as a sale or business logo is painted on these inflatable one. If inflatable are used at parties it might be a character perfect for a child’s birthday party,but whatever it is it often has a message printed on it,including happy birthday. Some signage companies even provide a big hot air balloon that is inflatable and has 25ft of space to print a message. Businesses could be putting on sale details along with the store’s address and phone number.

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Small signs

Small signs can be as small as a bumper sticker or decal,which are both displayed on vehicles. These type of signs are go for businesses to help get more exposure or it could be a way for the driver to decorate their vehicle. Small signs are also found in yards and on streets. Street signs indicated location,stop,no parking and detours are all important. If these didn’t exist people would get lost and are at risk for injury.

Without signs society would be wandering trying to find certain places because there would be no road signs. Without these signage society wouldn’t know when stores have sales and special events. Since there are so many options including sizes,shapes,colors and types it gives everyone a chance to find a sign that fits their taste as well as their needs. No one has to settle on just one.

What Kind Of Decal Print Is Right For Your Business?

Commonly known as ‘transfers’ or ‘sticky labels’,a decal print is an image with qualities that allow it to be transferred to another surface. The image here could be anything. But in the case of businesses,it could be a company logo,name,tag line or contact information. While all transfers look the same in your eyes,they actually come in different kinds which can be utilized for the advantage of your business. Here they are.

Ceramic – Obviously,this type of transfer can be applied on things made of ceramics or terracota. Chinaware,porcelains and stoneware are the major examples here. With less effort,this sticky label can be printed on china paints,gold or luster.

Glass – Do you have giveaways made of glass? You can customize them or advertise your brand and contact information using this decal print. Most providers say that transfers like this are meant for special orders.

In glaze – This one is particularly about under glaze colors which seem to reach perfection through glaze firing temperatures. If the signature color of your company leans towards the earth palette,you can take advantage of this kind of sticky label. The common earth colors are blue,brown,black,terracotta reds and dark greens. The good thing about this is print is that it does not fade when exposed to high temperature.

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Outline – This kind is commonly used for industry or niche products as it comes only in black or sepia color.

Metallic – This entails decal printing in hues of gold,silver,palladium and varnished metals. It can be used on ceramic,glass and other kinds of surfaces. Are you selling products with a rock star theme? This one is for you.

Pressure Sensitive – Labels under this category are very sticky and they are fit for customizing your business vehicle. They can be in the form of bumper stickers,name badges and semi-trailer ornaments.

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Rub On – Also known as stain decal,this is named after the method it is applied. First you have to reverse it: face down on the surface to be decorated. Then,rub the backside with a spoon and peel off the transfer paper.

Iron On – While the rub on type can be transferred on most surfaces,this iron on type can be transferred on t-shirts,obviously,through ironing. This is best for customizing tops which your employees or sales staff would be wearing during a promotional event. These tops can also be distributed to the event attendees.

Static Cling – Transfers on car windows are called static cling. Static energy is what keeps it attached on this part of the car. Surveys show once it gets dirty or pulled on the edges,it won’t stick anymore.

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Organic – This decal print is the choice of businesses selling green product lines. In fact,companies that advocate environmental awareness root for this kind of sticky label too. Its make up is non-toxic and lead free. It can be safely applied on surfaces that carry food. Examples of these are souvenir mugs,trays for pastries or mini bowls for finger foods.

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